Fan Made Paratexts: Spoofing the Horror Genre & the iPhone?

Ever since Apple introduced the iPhone 4s with its SIRI feature (Speech Interpretation and Recognition Interface), smart alec cinephiles and Kubrick fans the world over have been telling it to “Open the pod bay doors.” What’s funny about this, is that SIRI gets it. Go ahead, try it. SIRI is ready, prepared with any number of witty rejoinders like, “We intelligent agents will never live that down, apparently.” SIRI is in on the joke, and ready to make with some snappy paratextual discourse.

Now, some talented folks at the comedy and gaming centered site Rooster Teeth are having some fun with SIRI in a way its programmers didn’t anticipate. Instead of pulling from just one movie, they use Apple’s latest innovation to spoof the whole horror genre. Defamiliarization can be fun. Check it out. You’ll never look at your iPhone the same way again.

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How to Cite an eBook (Kindle, iPad, Nook, Etc.) in MLA Format

Recently, I broke my leg, so getting to the library has been a real challenge. As a result, I have been relying more and more on eBooks as research materials. However, because they often lack page numbers and consistent layouts, citing an eBook can be tricky.

As a media studies student, I usually employ the MLA format. So, I did some digging and found the official word on citing eBooks from the Modern Language Association.

I found this helpful, and hope you do too!

From the MLA Website:

How do I cite an e-book?

In general, a work formatted for reading on an electronic device like Kindle, Nook, and iPad is covered by 5.7.18. Begin the entry in the works-cited list like the entry for a comparable printed work and end it with a designation of the medium of publication. The medium is the type of electronic file, such as Kindle file, Nook file, EPUB file, or PDF file. If you cannot identify the file type, use Digital file. For example:

Rowley, Hazel. Franklin and Eleanor: An Extraordinary Marriage. New York: Farrar, 2010. Kindle file.

If the work presents electronic and print publication information, the electronic information should usually be cited.

Most electronic readers include a numbering system that tells users their location in the work. Do not cite this numbering, because it may not appear consistently to other users. If the work is divided into stable numbered sections like chapters, the numbers of those sections may be cited, with a label identifying the nature of the number (6.4.2):

According to Hazel Rowley, Franklin and Eleanor Roosevelt began their honeymoon with a week’s stay at Hyde Park (ch. 2).

or

Franklin and Eleanor Roosevelt began their honeymoon with a week’s stay at Hyde Park (Rowley, ch. 2).

(The abbreviation ch. is shown in 7.4. There is a comma in a parenthetical citation after the author’s name if the following reference begins with a word.)

If the work is a PDF file with fixed pages, cite the page numbers. If the work lacks any kind of stable section numbering, the work has to be cited as a whole (6.4.1).

For more helpful info on MLA Style see: http://www.mla.org/style

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Vanitas & Confectionary Aesthetics – When Art Meets Candy

If you crossed pop art with 17th century Dutch vanitas painting, this is what you would get. The level of thought and detail that has gone into these candies is astounding. The fact that they are meant to be eaten amps the message to new levels. Vanitas vanitatum omnia vanitas. Get it?

You can buy them at: http://www.etsy.com/listing/94620734/chocolate-skull

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Alternative Movie Posters

Anyone that is interested in media paratexts, fan labor, or film advertising should check out alternativemovieposters.com (see link in the menu on the right). AMP is a website showcasing the works of a variety of artists, and allows them an opportunity to create and display their own movie posters.

I am always intrigued by these kinds of works, and I find that they generate a host of questions surrounding audience, reception, industry and the production of meaning.

Here is a sample of what you will find on the site:

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A Testament to the Power of Paratexts

Recently, French artist Pascal Witaszek has garnered a lot of attention for this movie poster.

Pascal Witaszek's poster for the fictitious film "Walt"

Great poster right? But, there is a catch. The film it promotes does not exist — nor will it. This poster is the latest in a series Witaszek has created to advertise fictitious films. More of his work can be seen here: http://www.pascalwitaszek.com/#/116143/

It is interesting to see how much buzz this poster has generated. Its very existence confirms Gerard Genette’s assertion “that a text without a paratext does not exist and have never existed… [yet] paratexts without texts do exist” (Paratexts 3). Moreover, the poster’s popularity speaks volumes about the kinds of films audiences would like to see, and the apparent breakdown between Hollywood production and audience reception. As Genette again aboserved, “These titles [posters], standing alone, certainly provide food for thought… they provide a little more than many a work that is everywhere available and can be read [viewed] from start to finish” (ibid. 4).

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New Content!

Well, it’s kind of new. I added it some time ago, but I have been down and out with a broken leg. Nevertheless, I have returned, and promise more posts and content in the future. Please feel free to check out what I have done to date. I would love to hear comments and suggestions!

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Hello world!

In the coming weeks I will be adding more pages to this site as part of an ongoing project for Comm 6160: Media History. Stay tuned for a variety of sample syllabi, lectures and test questions for existing courses as well as a proposed special topics course.

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